Marketing Of A Bike Rental System In Newcastle

Table of Content Introduction3 trade surroundingsal epitome.3 Marketing purlieual Model.6 Consumer Analysis............................7 Tar turn out out Market7 procession Plan..7 cipher/ Evaluation9 Appendix...10 References.15 Introduction I claim chosen to research the metropolis of Newcastle upon Tyne for a proposed rent-a-bike turning away. Newcastle is a major(ip) metropolis within the UK and with a new and exciting besiege it is building for itself it attracts a large amount of tourists which just adds to the citys diverse population and unique structure. Marketing Environment mannerl Some define marketing as, a social and managerial process by which individuals and groups obtain what they need and lack with creating and exchanging products and rate with others. (Kotler, Wong, Saunders & Armstrong 2005) To understand Newcastle a little bit more and support my environmental market research I confine heady to use a PEST model.

PEST analytic view can be used for marketing and business inform assessment and decision-making, and the PEST template encourages proactive thinking, rather than relying on habitual or instinctive reactions.(Businessballs.com, 2007) By applying this model to Newcastle in relation to my Rent-a-bike scheme I film uncovered factors that pass on both help and hinter my proposed business. Political The government is currently spirit at introducing a pay as you drive scheme end-to-end major cities and motorways to cut over-crowding levels. The government in addition has congestion charges planned out for al l major cities. levy on gas is yet another! factor that would have to lie with into consideration when looking into introducing a new and ersatz mode of transport into a major city much(prenominal) as Newcastle. At the moment tax on petrol stands at about 65p per litre which is a huge amount...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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