The primary locate of the chapter is to respond to the hypotheses through the data gathered from the respondents and the insights gained from the literature reviewSocial networkers have a positive attitude towards online social networking sites owned by automobile manufacturing companies with minimum potential threats to their core businessThe term positive attitude is defined by the followers variables : a perceptions regarding the importation of the information in the SNS of the company , b ) perceptions on the issuing of membership in the company s SNS to the mortal user s devotion to the company , c ) perceptions regarding the need for usefulness in the company s SNS , d ) frequency of participation in the company s Facebook knave , and e ) opinion on whether it is a good pipeli ne for communicating unpleasant comments reg! arding the company . ground on these variables , bulk of the respondents manifested a positive attitude towards social networking sites owned by automobile manufacturing companies but the potential threats to...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com
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