Notes On Qantas' Marketing 2011

QANTAS (Queensland and Northern Territory Aerial Services Limited) Background breeding naturalised: 1920 Global Australian public pedigreeline family Industry: transportation work of international and home(prenominal) air transportation services and stand up activities Product Portfolio: Qantas Domestic, Qantas supranational, Jetstar Domestic, Jetstar Asia/International Headquarters: Sydney, NSW MISSION To operate the worlds bump premium respiratory tract, Qantas To operate the worlds best low fares carrier, Jetstar MARKET component Australian Domestic trade: 65 % International Market: 18.

7 % expose BUSINESS GOALS AND PRIORITIES Safety: demonstrate factual commitment to safety foil and Honesty: is open, listens and speaks honestly customer Focus: always put the guest first when making decisions Collaboration and Teamwork: working to fallher to pretend success for all enjoyment: enjoys work and being part of a successful aggroup Ownership and Accountability: taking responsibility for delivering agree outcomes Situational abstract SWOT ANALYSIS Strengths: Extensive network: part of unrivaled cosmea Alliance Highly competitive positions on major(ip) international routes -> extremely influencing power -> maximized transportation options for customers Majority of domestic market share exquisite airport locations and facilities Globally recognised b rand name and logo Largest Austral! ian based airline loyalty programme -> customer loyalty WEAKNESSES current disputes in the midst of Qantas management and unions + Recent safety incidents have tarnished the Qantas effigy -> ostracize perceptions on Qantas image and reputation Negative publicity generated from the pleasing networking sit, Twitter due to Qantas competition offers OPPORTUNITIES Expansion of Jetstar...If you want to personate a full essay, order it on our website: OrderCustomPaper.com

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